Free tool
Check your cold email before you send it
Paste your subject and email. See what spam filters and busy readers will trip over: spam words, template phrases, links, length, the first line and the ask.
What we check
- Length: first emails that get replies are usually 50 to 125 words. Longer ones get saved for later, which means never.
- Subject line: 2 to 6 plain words. No capitals, no exclamation marks, and never a fake "Re:".
- Spam words: "guarantee", "act now", "risk-free", "increase your sales" and the rest of what filters and readers both flag.
- Template phrases: "I hope this finds you well", "I came across", "quick question", "touch base". They show up in thousands of cold emails a day, so people stop reading.
- The first sentence: it's the preview in their inbox. If it starts with "I" or "We", it's about you.
- Links: a link, and especially a booking link, in a first email from someone new is one of the strongest spam signals.
- Merge fields: a stray
{{first_name}}tells them it's a mass mailing. - The ask: one easy question they can answer in a word.
Before and after
BeforeHi {{first_name}}, I hope this finds you well! My name is Dev and I run a digital agency. We guarantee to double your traffic in 90 days. Book a call here: calendly.com/dev
AfterHi Ken, your menu is only a PDF, so it doesn't show up when people search "ramen near me" on their phone. I made a 2-minute video showing how to turn it into a page Google can read. Want me to send it over?
The second one is shorter, opens on something true about Ken's business, offers something useful for free, and asks one question. No link until he says yes.
All green and still no replies?
Check the domain you send from with our SPF, DKIM and DMARC check, then the follow-ups: most replies come after the second or third email. Our follow-up writer writes ones that add something new instead of "just bumping this".